00:21:06 Lisa Sharp: marketing - webinars, juicy AF sales page, lots of video so people can get familiar with you and trust you
lead them into something low cost?
00:27:37 Avery Young: Don’t be!!!
00:29:38 Lisa Sharp: ease and flow
-marketing structure
-video
-FB lives
-linked in
-you just need them to sit at the table with you and give them a reason to stay
00:32:10 Lisa Sharp: Niche and client specificity
00:36:58 Lisa Sharp: professional women who want to among their peers who have been traditionally published
00:37:05 Avery Young: Who are they? Professional women at the top of their career?
00:40:18 Lisa Sharp: 1. they want to be traditionally published
2. non fiction
3. hella smart, accomplished
4. experts in their field
5. credible publishing
6. large publishing houses
7. help them understand the timeline
00:43:05 Lisa Sharp: 8. have a great idea - value drives - workshop on how to narrow their topic and then what is the path to traditional publishing
00:47:12 Lisa Sharp: 9. telling them why the book proposal is critical
10. share with them all of steps and let them know how YOU are the person who will make this happen
00:50:28 Lisa Sharp: writing and pitching a proposal
9. want the credentials - their peers
Not at the same level
They want to fit in
Cache
00:51:07 Lisa Sharp: admired, trusted, thought of as the best, professional achievement
Speak
00:51:16 Lisa Sharp: speak to their core desires and wants
00:51:46 Lisa Sharp: I don’t feel like I can sit at the table without this
00:53:01 Lisa Sharp: male dominated fields
00:55:08 Avery Young: Reacted to "male dominated field..." with â¤ï¸
00:57:09 Lisa Sharp: partnership + collaboration in order to leverage their audience and help their people too
01:05:04 Lisa Sharp: 3 month goals (Q3)
1 month goals
weekly goals
01:05:23 Avery Young: Here is the link for later: https://docs.google.com/document/d/1YCxLJeX2hQnH-odsJOyIKyZmf0EFagr0OoaZ_Ft_PVA/edit?usp=sharing
01:08:09 Lisa Sharp: Q3 GOALS
What would make you feel really happy and accomplished by Dec 31, 2023
Money Goal
IP Goal
Marketing Goal
01:18:07 Lisa Sharp: Signature course - Guide to latching and feeding
Write a script - I like this system I have; intentionally planned and scripted by end of this week Sept 29th
Tape it - couple of days? give to VA to edit etc. done by Oct 6
Soft launch ? Can do an official launch November
Target to have ready to sell - by Oct. 20th
01:20:42 Lisa Sharp: Nov/Dec launch community / membership / group
01:26:39 Lisa Sharp: HW:
1. change focus to be hyper specific in messaging and ideal clients
2. Do website audit
3. Podcast - launch by end of year
01:27:51 Lisa Sharp: 4. sell webinars
01:29:27 Lisa Sharp: (go deeper series)
01:32:49 Lisa Sharp: Paula Q3:
1. making sales
2. SOLID fire marketing plan
3. how many 2 proposals 17k and 18k for intensives
start posting
workshop content
marketing it for end
01:35:14 Lisa Sharp: Month plan:
title for webinar
Publishing for Powerful Women
Go from idea to plan
01:36:03 Lisa Sharp: STOP WITH THE DISCLAIMERS AND CAVEATS
01:41:24 Lisa Sharp: they want you to sell them on why their idea of hiring you is the BEST idea
01:50:37 Lisa Sharp: 9 sales by end Q4
01:55:36 Lisa Sharp: follow ups
capturing leads
nurturing dms and emails
01:57:00 Avery Young: * Empowered Pumping
* Sustainable Pumping
* Pumping Made Simple
* Guilt Free Pumping
* Stress-Free Pumping
01:57:19 Avery Young: Learn how to get a healthy relationship with pumping so you can lose the guilt and make the all the milk your baby needs without having to sacrifice spending time with your newborn or the rest of your family.
01:58:49 Rebecca Sullivan (she/her)- Professional Organizer: Make the all the milk your baby needs. Learn how to get a healthy relationship with pumping so you can lose the guilt, without having to sacrifice spending time with your newborn or the rest of your family.